Architecture: Need or Desire?

From shelter to shopping: the role of architecture has evolved rapidly since the advent of industrialisation. The ever-increasing accessibility to goods and services has redefined the architect’s duty to society, city and citizen. More than ever before, designers are commissioned to communicate cultural status and brand value across hospitality, retail, residential and the arts. So is progress driven by need or desire? Popularity, profitability, personal branding, cultural elitism… where do we draw the line between need and desire, and does the distinction even matter? From MARCH studio’s Rodney Eggleston to Testing Grounds founders Millie & Joe, please join us on Monday 7th of March, 6:30pm at Loop Project Space & Bar, 23 Meyers Place.