You are more likely to be in a plane crash than click on a standard banner ad. It’s no surprise then that non-profits are more than a little skeptical about investing in online marketing.
At July’s netsquared digital stratgeist Prarthana Holburn will cover smart ways for non-profits to invest in online marketing. Prarthana will explore email marketing, intelligent online media buying and banner advertising techniques that can drive results.
With a background in advertising agencies and non-for-profits, she has previously worked for World Vision Australia, and consulted for WSPA and UNHCR globally.
Plan for the night:
6:00-6:30 Mingle and drinks in bar area
6:30 Presentation in Theathrette
7:00 The mingle continues in the bar